Yes, you heard it! Instagram recently just updated its algorithm again and it is frustrating everybody. Did you wake up to a drop in engagement & followers? You are not alone. I, too, woke up to a “what the hell” moment.
It took me a few days to figure out a few tips to bring back the engagement & attract more followers back to my clients’ accounts. Today, I want to share with you a few things you can do to help your account grow despite the new Instagram updates.
- HOST A GIVEAWAY CONTEST
Giveaway contest is always a good way to boost your followers & increase some engagement momentum. Keep in mind tho that there are people out there who will just follow for the giveaway and then unfollow you (which is around 20-30% of the traffic you will get).
More importantly, make sure you continue to produce high quality content and engage with them. Otherwise, they will not stay following you.
2. USE HASHTAGS WITH A STRATEGY IN MIND
I have been testing the “30 hashtags” theory for a while and what I found is very interesting. The results have been varied on Instagram. I sometimes get more traffic and engagement on a post that I use about 10-15 hashtags compare to the one with 30 hashtags.
What I found is that to beat the Instagram algorithm updates, the type of hashtags you use is way more important than how many hashtags you use. You can’t use hashtags that are too broad but you can’t use hashtags that aren’t too popular either. There is a “sweet spot” when it comes to the using just the right hashtags to get you the exposure needed.
I have put together a list of hashtags that I have used and researched. They are ready to be copied and pasted to your Instagram. If you don’t have time to check which hashtags are good to use every time you post, this Instagram hashtags book is perfect for you.
3. UTILIZE INSTAGRAM STORY
If you haven’t already, you need to get on it. My story impression jumped from max 500 to 2,000 over night after the Instagram updates. Why?
Instagram new algorithm wants users to be more active on Instagram story and produce more engaging and real life content.
Please make sure to also utilize the tools that are available on Instagram Story such as poll, quiz, ask questions, location tag and mention or hashtag to maximize your exposure!
4. SHARE YOUR NEWEST POST ON YOUR INSTAGRAM STORY IMMEDIATELY
Another trick to beat the Instagram algorithm is to immediately share your latest Instagram post on your IG story and ask people to comment, like or use the “TAP HERE” sticker. It is a way to ensure that if people missed your post on their feed (which they will most likely do because of all these changes), they will see it on your story.
I really hope these tips can help make a difference and keep you going. At the end of the day, Instagram is a social media platform that besides Facebook, nobody else has control over it. I hope you still continue to produce meaningful content and inspire your audience regardless of what changes that come about.
Have a great week!